Victor Talking Machine Company: South Jersey's Motown


"Our friends in Cleveland, the home of “the heart of rock and roll”, owe the South Jersey area a great debt of gratitude. It turns out that without Camden, New Jersey’s contribution to the music industry that pulse would’ve flat lined a long time ago. According to Victor Talking Machine Company CEO, Graham Alexander, former Moorestown, New Jersey resident Eldridge Johnson and his business partner Emile Berliner gave birth to the modern record industry when they founded the company he now runs. Mr. Alexander referred to these two pioneers as the “Lennon and McCartney of the music industry” in a speech he delivered to the Historical Society of Moorestown on April 7th."

by Kevin Stephany

Victor, Graham Alexander Produce Music for New Disney Show

Victor's historic partnering with Disney spawned the legendary soundtrack albums Snow White & The Seven Dwarfs, Pinocchio, and Dumbo. In 2016, Victor Records produced the reactivated label's first work for DisneyXD's "Guardians of The Galaxy." The Marvel series will feature 3 original songs written and performed by Victor Artist Graham Alexander, produced at Victor Studios!

"His Master's Voice" label announces first releases for December & January

The "His Master's Voice" label announced it will be releasing its first historic remaster at the end of DECEMBER 2015. This newest release will include the classic 1942 full length spoken word album ‘A Christmas Carol’ by Charles Dickens, narrated by by Ernest Chappell and starring (among others) the late, great, Dick Van Patten. The album, lost since 1941 was held in a private collection until coming to Victor Talking Machine Co. in 2015. Victor and the His Master's Voice restoration team are proud to present this American masterpiece digitally transferred from immaculately preserved masters in stunning Orthophonic High-Definition.

"A Christmas Carol" (1941) will be available for STREAMING on Victor's upcoming SPOTIFY channel or on iTunes along with its original artwork available on the album page of

Resurrecting Victor legacy in SJ

Graham Alexander spends a lot of time holding vinyl records.

But when Alexander, 26, slips an unlabeled jazz recording from the early 20th-century on to a nearby turntable, he isn’t just spinning some tunes he wants to share.

He’s holding more than a hundred years of history in his hands.

“It isn’t labeled,’’ he says. “We’ll never know who is performing, which is a shame because it’s really good.’’

Alexander isn’t rooting through someone’s attic, marveling at dusty curiosities from another time. Rather, he’s contemplating one piece of a much larger legacy now being kept safe at The Vault, his new business housed in a former bank on the White Horse Pike in Berlin.

In this unlikely location, The Vault is not much to look at from the outside. You could easily drive right by. That would be a shame, though, because inside awaits a magical mystery tour of our musical past.

Graham Alexander Launches Long-awaited Sophomore LP, REPEAT DECEIVER on Victor Talking Machine Co. Label

After the success of his independently released ‘Graham Alexander’ LP, Graham and his music have returned with ‘Repeat Deceiver!’ After a short release testing period for radio, Graham performed a headlining show at New York’s Highline Ballroom and Pennsylvania’s lovely Sellersville Theater before taking time to announce the launch of the two main singles “Repeat Deceiver,” and “Romeo Blue” from the first album Victor has released in decades.

Get it now at the store

“Gas Bombardment” and Lost Tommy Dorsey Session ft. Sinatra Among Historic Restorations Coming to VTMC’s His Master’s Voice Label

A 1918 master recording of the only sound recorded during combat in the trenches of World War I—an acetate titled “Gas Bombardment”—was delivered to Victor’s Vault this week. Earlier we announced the return of a rare and alternate take of a Tommy Dorsey acetate track featuring a young Frank Sinatra. This acetate (which was slated for destruction in the 1960s trashing of the original Victor Vault) and both of these recordings will be preserved, restored, and digitized for all to enjoy. Really incredible stuff!

Graham Alexander Headlined the Highline Ballroom in NYC!

Graham Alexander and band returned to NYC after a few month absence to headline the Highline Ballroom. The show included renditions of Repeat Deceiver, Romeo Blue, Total Cartography, Games, She’s A Chameleon, Third Wheel, American Au Pair In Paris, and Wait In The Rain—all from the upcoming Victor Talking Machine Co. release “Repeat Deceiver,” which has tested
incredibly well in FMQB’s Triple A radio format over the last month. Congratulations, Graham Alexander & Co.!

Graham Alexander Unveils “Games” Promotional Film Ahead of Repeat Deceiver LP Launch

Watch it here:

Radio Corporation of America / Victor Talking Machine Co. / Camden NJ themed promotional film leaves viewers excited and curious as Graham Alexander releases successful promotional film and song “Games” from the upcoming Victor LP ‘Repeat Deceiver’ without previously announcing his involvement with Victor Talking Machine Co. Small world!