VICTOR MUSIC GROUP (VMG) is the entity in control of the Victor family of record labels. A division of Victor Talking Machine Co., VMG was formed to undertake the concentrated creative and promotional activities of the Victor Talking Machine Co., Camden, His Master's Voice, Victrola, and Odeon labels. At Victor, VMG staff are tasked with everything from recording, production, and promotion of artists and projects on all Victor labels- as well as collaborating closely with designers and engineers at Victor's Home Audio Division in creating a truly vertically integrated, independent distribution system for music in the 21st century.