Victor’s Oakland Plant was a quaint but impressive 10 acre plot featuring a single 2 story factory building designed to act as a pressing plant, distribution center, and recording studio for California’s budding music and film industries. The idea being that the area would support expansion, with a proposed Victrola assembly and wood shop to be added in the same manner as Victor’s sprawling Camden Plant. The location of this plant was also intended hugely beneficial to Victor dealers and distributors on the West Coast and Rocky Mountain area as it would allow the music of the artists of that area to to be recorded, pressed to disk, and ultimately distributed in more efficient manner. By the mid 1920s, the record and record player industries were feeling the competition, so expansion at Oakland was cancelled. The Victor ‘Oakland’ Recording Studio was noted as slightly inconvenient to Victor’s artists, and the Recording Studio (located on the second floor of the plant) was used sporadically as Victor increasingly favored utilizing temporary recording studios in the Los Angeles area prior to the establishment of Victor’s Los Angeles Plant.
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VICTOR ‘Oakland’ RECORDING STUDIO (OAKLAND, CA)
1100 78th avenue
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SIGNIFICANCE TO MUSIC INDUSTRY:
This was the first major pressing plant and recording studio on the West Coast.